CASES | Mysite

During my tenure at ING, I led the translation of the 'do your thing' brand strategy into a global digital experience design and an evolved the ING brand identity - from brand art direction to global rebrand management.

A branded ING CX strategy that boosts
brand loyalty and revenue
With 'do your thing ' at the core and a projected 15% increase in revenue, I developed the vision, a way to build the strategy and a step by step method to implement it.

My approach - pdf in Dutch

100% ING brand experience & conversion through a new social media design
Worldwide collaboration and development of renewed social media design direction, leading into an evolution of the ING visual identity. In collaboration with Total Design.

Branded storytelling in the ING
App & Playstore
Creating a 'do your thing' brand expression, redesigning app icons and a global clean up of all app stores. In collaboration with Total Design.

Impactful motion language for anything moving, internal & external

Unbanking a bank: an expressive 'do your thing' branded motion style for TV ads, social post or out of home.

More goodies coming soon

Merk / Brand

Melief / I cherish

A branded ING CX strategy that boosts brand loyalty and revenue With 'do your thing ' at the core and a projected 15% increase in revenue, I developed the vision, a way to build the strategy and a step by step method to implement it.

100% ING brand experience & conversion through a new social media design Worldwide collaboration and development of renewed social media design direction, leading into an evolution of the ING visual identity. In collaboration with Total Design.

Branded storytelling in the ING App & Playstore Creating a 'do your thing' brand expression, redesigning app icons and a global clean up of all app stores. In collaboration with Total Design.

More goodies coming soon

A branded ING CX strategy that boosts
brand loyalty and revenue
With 'do your thing ' at the core and a projected 15% increase in revenue, I developed the vision, a way to build the strategy and a step by step method to implement it.

100% ING brand experience & conversion through a new social media design
Worldwide collaboration and development of renewed social media design direction, leading into an evolution of the ING visual identity. In collaboration with Total Design.

Branded storytelling in the ING
App & Playstore
Creating a 'do your thing' brand expression, redesigning app icons and a global clean up of all app stores. In collaboration with Total Design.